Creative social media marketing studio
You can market your business, build a personal brand and attract the right attention without sounding like everybody's favourite LinkedIn motivational speaker.
We help founders communicate their expertise and build an online presence through social media management, website design and newsletter writing.
House of Misfits is a creative social media marketing studio helping founders build their online presence, communicate their expertise and promote their businesses without losing their personality.
We work across social media management, website design and newsletter writing, combining strategy, creative thinking and storytelling to help businesses show up with more clarity and intention.
Because you didn't start a business just to spend your evenings making Canva posts and wondering why nobody is enquiring.
You have a business to run. Let us help with the marketing.
The Misfit Marketing Checkup
But do you actually need to hire someone? 👀
Maybe you need a social media manager. Maybe your personal brand needs some attention. Maybe your website is doing absolutely nothing for your business.
Or maybe you know something needs fixing, but you're not entirely sure what.
Take our free 3-minute quiz. Answer a few questions and find out what kind of marketing support could make sense for your business.
Question 4 of 8
How does your online presence currently feel?
Looking busy online isn't the same as being understood.
People should be able to tell what your business does, why it matters and whether it's for them. Not piece it together from a bio, three pinned posts and a vague caption.
Good marketing makes your value easier to recognise. It gives the right people something to connect with, beyond a logo and a list of things you sell.
You don't need to sound like everyone else to be taken seriously.
Your point of view, the way you explain things, the details you notice — those are worth keeping. They're what make your business feel like yours.
Be clear about what you bring to the table. Give people a reason to pay attention. And leave the borrowed buzzwords out of it.
Starting at $500
Your business needs a social media presence. You don't necessarily need another job managing it.
We handle the strategy, ghostwriting, content creation and publishing for founders who want to show up consistently and communicate their value online.
Apply for this →Starting at $600
Your website shouldn't leave potential clients with more questions than answers.
We design clean, strategic websites that explain what you do, showcase your work and make it easier for people to enquire.
Apply for this →Starting at $200
Your audience shouldn't have to wait for an algorithm to remember you exist.
We create newsletters that share your expertise, keep your audience connected and build relationships beyond social media.
Apply for this →
Dr. Shahd S.Cosmetic Dentist
Grew Instagram from approximately 1,000 to 2,700+ followers and TikTok from zero to 1,900+ followers. Organic content contributed to patient enquiries and bookings, without paid ads.
Ivy B.Tarot Reader & Project Manager
Grew TikTok from zero to 1,200+ followers and created content that supported membership sign-ups.
Selected projects
Selected projects for businesses across investment, creative portfolios, creator businesses and marketing.
We'll let the people we've worked with do the talking.
I'm genuinely so grateful for Wessal. My followers grew fast, I started getting real calls through TikTok, and she helped me feel comfortable talking on camera for the first time. I felt heard, supported, and fully trusted her creative direction.
Dr. Shahd S. — Working with Wessal made social media feel way less overwhelming. She helped organize my content, improved my online presence, and my audience started growing more consistently. She's creative, reliable, and genuinely easy to work with.
Ivy B. — I was just starting my brand and had so much to figure out that social media became another huge thing on my plate. Wessal took that stress completely off my hands. She handled my social media when I was busy planning and building my brand, and I honestly couldn't have asked for a better experience. I highly recommend working with her.
“Working with Wessal was one of the best parts of building out my Coach Senpai™ brand. I came in with no LinkedIn banner, no brand colors, and a very specific love for anime that I wanted to build my coaching around. Anime wasn't a space Wessal knew, and she didn't let that stop her. She took the time to understand what I was going for and captured it in a way that felt like me.
She was also patient and thoughtful throughout. She gave honest, useful feedback, met me where I was, and made the whole process feel collaborative instead of transactional.
If you want someone who will listen, do the work to understand your vision, and bring real creativity to it, Wessal is the one. I'd happily work with her again. 🌸”
Hi, it's meHi, I'm Wessal. Founder of House of Misfits, social media marketer and personal branding strategist.
I'm interested in why people pay attention to certain brands, what makes content memorable and why some businesses struggle to communicate what makes them worth choosing.
I believe marketing should have a personality. Your personality.
I started House of Misfits to help founders build their online presence, communicate their expertise and market their businesses without feeling like they need to become someone else to do it.
And yes, I will probably have an opinion about your content strategy. That's part of the job.
Your marketing isn't going to organise itself. Unfortunately.
Tell us about your business, what you're trying to achieve and where you need support.
We'll review your enquiry and get back to you so we can see if we're a good fit.